How To Engage Younger Donors

Our donors are all getting older! How do we engage the next generation of philanthropists before it all goes sideways?!

I hear this panicked question a LOT. And I usually give some unexpected advice: don’t bother! Yes, that’s a bit tongue-in-cheek, but think about it a bit more. You should get young people involved with your charity where appropriate, but the fundraising team will typically get the best results from focusing on their older donors. If your organization has infinite staff and money, you can do both of course…and then jump on your unicorn and ride to the moon.

Have a listen here for more!

baby inside white bathtub with water

Not a top giver yet!

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About siobhanaspinall

About Siobhan Aspinall: I am a Certified Fundraising Executive (CFRE), passionate about the environment, social causes and surfing. I have been fundraising in Vancouver, Canada for over 16 years and love working with people who have a fear of fundraising. Call me for help developing a first-time fundraising plan, starting up a major gifts program, writing a case for support, or anything else that's keeping you awake at night! Please find me on linkedin or facebook and tell me what you'd like to see in future posts! : ) Photo Credit (sanddollar header): Minette Layne via Compfight cc
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