Author Archives: Siobhan Aspinall

I was once referred to by a volunteer as “The Velvet Hammer” in reference to the fundraising visits we had done together while I worked for United Way. We laughed pretty hard at that choice description and there was no … Continue reading →

Read this if: • Your board, staff or volunteers don’t like, understand or believe in fundraising. • They get it, but they’re a bit afraid or maybe even nauseated by it. • They get it, but don’t think anyone else … Continue reading →

Involving non-fundraising staff in donor stewardship is peachy. So let’s think about who to take on that next donor visit and how to make them successful! In the past, I was guilty of defaulting to the chiefs. I’d automatically bring along a board … Continue reading →

Another list of words and phrases to AVOID in your grants, proposals and donor communications. You’re very welcome!   Narrative: As in, “we need a new narrative for our mission.” Bleck! Don’t yuck-up a concept as simple as representing what … Continue reading →

You have probably heard the term “ladder of engagement” before. It is a very sophisticated way to steward major donors. I often experience thinking in the real world that runs against the idea of getting a donor more involved. Some … Continue reading →

There are just two things in this world I love: listening to CiTR radio and talking about fundraising. So when the two objects of my affection came together through a podcast with Ethan Clow of “The Sector” I felt like I had … Continue reading →

This post is going to butter your toast with easy ways to add to your stewardship activities using social media. Yes all you Gen Xers and Boomers, even if you’re Just Not That Into Social Media, there is something for you in the … Continue reading →